Some hashtags seem like old-fashioned relics from the internet’s past. There’s one throwback tag that will never be out of fashion: #tbt. The TBT meaning Throwback Thursday never seems to get old. The hashtag is a way to encourage people to share their most treasured memories.It will not be going anywhere. How to use #TBT in 2023 .
What is TBT:
Throwback Thursday encourages social media users to share content from the past. It can be photos, screenshots, or videos of a significant life event, or a positive memory. This can create feelings of nostalgia in the viewers, or for the creator. Businesses and individuals create TBT content on sites and apps such as Facebook Instagram and Twitter. Account holders can share tweets, reels, and posts that they have already published on social media platforms, or post content that was created weeks, months, or years ago.
When did TBT start:
This social media trend has a long history. Vox reports that blogger Mark Halfhill used the phrase for the first time on his sneaker blogs in 2006. Time says that Bobby brought #ThrowbackThursday to life with this Hot Wheels photo on Instagram in 2011.
Why use #TBT on social media:
We’ve already established what Throwback Thursday is.Why should you? This is often the best content for promoting your brand. Here’s why:
⦁ It’s fun:
It’s a great way to share a few TBTs. Looking back at the past can be a fun way to stay lighthearted and playful.
⦁ Engagement is boosted by this:
People are drawn to posts that give them a glimpse behind the scenes. #TBT posts also receive a lot of engagement. Even better, you can build in a call to action right into your throwback. Ask people to comment on your first draft business plan or ask them to tag you with a throwback photo of their prom.
⦁ Your reach is increased:
The algorithm will spread your post further if you get a lot of engagement (yes, this applies to all social platforms). If you expand your reach, then you introduce potential new followers to the brand. You’ll gain more followers and brand recognition if you have fun, unique or interesting content.
⦁ Every week, something happens:
It’s difficult to find new angles and ways to present content. While it isn’t the only thing that you should post, it is a great way to provide regular, engaging content. Remember, Thursday comes around only once a week.
Why Use TBT For Marketing:
Brands may include it as part of their social media strategy for a variety of reasons.
Improving social media engagement rates:
Add hashtags to your posts and you may see a higher rate of engagement across social media platforms such as Instagram, Twitter, and Facebook.Engagement is a broad range of interactions between users, including likes, comments, and views.It can also include sharing, saving, and sharing. An increase in engagement can help an organization improve their marketing reach and maximize return on investment.
Important for increasing brand recognition:
Social media users who add hashtags like #TBT and #ThrowbackThursday to their posts may get views from people that do not follow them. It can increase brand awareness for an organization by appearing in hashtag search results and increasing the number social media users who can access their post.
Tell stories about your organization’s development.
Social Media Strategies:
Social media strategists and marketing managers can use it’s posts as a way to tell their followers stories about an organization’s growth. You can include a photo of the creator of the software launching it on their computer, or a video showing the 100th retail sale.
Growing their audience:
Social media users use hashtags to keep up with the latest content on a variety of topics. If you create Throwback Thursday content regularly, people who use this hashtag will have access to all of your Thursday content and may decide that they want to follow your account.
TBT best practices:
Consider these best practices when creating TBT content on a professional or personal social media account:
Create a Facebook post to celebrate the anniversary of a company’s opening:
A company may decide to share a TBT on their anniversary.You can use video footage of an event, pictures of the retail space the day the store opened, or retweet a message announcing the opening of the business. To build trust with potential clients, organizations can create this content. They may remind them of the length of time that they have been in business and thank existing customers for their loyalty and support.
Create A Community:
It can also help create a community amongst social media users. Social media strategists can use it to promote an anniversary sale or to increase traffic to a website or storefront.
Publicize content that celebrates major life milestones:
You might decide to post it to commemorate major life milestones. This can be a great way to build a more authentic relationship with your audience if you are a influencer. You can also share important events with them. You may find that creating a sense community with your audience will encourage them to trust you when it comes to beauty advice or product recommendations. Using TBT content can help you to do this.
You can only create one TBT per week:
Limiting your TBT posts to just one per week will help you maximize your impact and keep your account fresh. Consider creating a Throwback Thursday post with several photos or screenshots if you have several images that you want to share. You can maintain one Throwback Thursday post each week, while incorporating a variety content.
Hashtags for Nostalgic Content:
There are many hashtags that you can use for nostalgic content such as #WayBackWednesday and#FlashbackFriday. However, TBT’s popularity may make it more likely that your post will receive a large number of views, comments and likes. Promote your brand with these 10 types of social media Prepare for an interview with these tips from Indeed Practice questions and tips to prepare you for the interview.
TBT Post Ideas:
You can share your social media content by looking through previous tweets, Facebook posts, or Instagram photos. You can also look at old home videos and photo albums to find new content to share.
Sggugestions for Throwback Thursday Posts:
Post your college graduation picture: If you are an influencer, or use social media for your professional or personal network, create a TBT with a photo from your college graduation. You can use this to showcase your academic credentials in a creative way. You may inspire others to tell you about their major in college or alma matter.
Share A Track:
Share a tune that is in line with your brand.Sharing a track can be a great way to showcase the aesthetic or feel of an organization. Social media users will understand that a vintage retailer sells and buys trendy 1970s clothes if they see screenshots of the favorite songs of their staff.
Highlight a screenshot from a tweet that you published many years ago :
A company may share screenshots of a tweet they published in the past to encourage followers or potential customers to take note of changes to market trends. Reflecting on past goals, for example, can help brands and their clients compare previous trends with current initiatives.
Include photos of old employees :
Some organizations decide to post photos of old employees in order to make consumers feel like they know the people who provide them goods and services.
Use Business Location:
Use your business’s physical location to inspire Throwback Thursday posts, such as construction photos, blueprints or video footage from the old space. You can also include maps or old drawings of the area.
Add pictures of customers interacting and promoting the brand :
A company might decide to feature their clients in their posts, including a picture of their first customers or a screenshot from a testimonial received years ago. This allows a company to showcase their target audience, and attracts new customers within that demographic.
How do you use TBT?
Share old pictures and memories:
TBT is about looking back at the past, and sharing old pictures or memories with followers. You can share a picture from your childhood or a memory of a trip, special event or any other thing that you wish to remember.
Use the hashtag #TBT:
Use the hashtag #TBT to participate in trend. This will allow others to iteract with you.Add a caption to your posts to give your followers context and to make your post more interesting. You can add interesting facts to the photo, describe the event, or reflect how things have changed. Make it personal TBT allows you to share your memories with followers. You can share something meaningful and use TBT to connect with others.
You can have be creative with post.You can share a collection of photos, a collage or even a song or video from the past. It is important to share things with your followers.
Trends Similar to TBT:
In recent years, there have been several trends that are similar to “Throwback Thurday”. Here are some examples:
Similar to Throwback Thurday, Flashback Freitag is a trend on social media where people share old photos and memories of their past every Friday.
People share pictures of their transformations such as weight loss or fitness progress.
Women Crush Wednesday (also known as #WCW) :
It is a trend where people share photos and messages that celebrate women who inspire them or motivate them.
Selfie Tuesday is a day when people post selfies and photos of themselves. Often, the pictures or selfies have uplifting or positive messages.
Man Crush Tuesday:
Man Crush Tuesday is similar to Woman Crush Thursday, where people share photos and messages that celebrate men who inspire them or motivate.
On social media platforms such as Instagram, users would share old or nostalgic photos, videos or stories every Thursday. People would post a photo or video from the past on Thursdays with #TBT. The goal of it was to share memories, nostalgic moments and make fun of older fashion. This is a great way to connect with your followers and reminisce about shared experiences.It is not just for Thursdays anymore. The term is now used to refer to “throwbacks” in the sense of a blast from past. It’s a great way to remember the good old times.